Best Bluray player for the money -$109 Sony BDP-BX2 at Costco

Even though the holidays have passed along with all those sales at big electronics stores - there are still some great deals out there. While searching for a good and inexpensive Bluray player for my home entertainment system, I've discovered an excellent deal at the local Costco.

Right now, most Costco stores have Sony BFP-BX2 bluray player for only $109!
Let me tell you why this is a good deal:

1 - Sony is one of the founders of Bluray technology and is on the governing body for the licensing and specifications. Which means that if anyone knows the standards to which new bluray players and movies should be produced, or where the technology is heading - it's Sony.
2 - Sony is the major electronics manufacturer in the world with all the reputation and quality associated with such status
3 - BDP-BX2 at Costco is as cheap as the no-name, half functional bluray players on the internet.
3 - It comes with an HDMI cable (worth at least $3.5 on internet or up-to $80 at local retailer) and lighted remote control
4 - It has a network jack for internet connectivity to support BD-Live (online content activated by your Bluray movie disk) and firmware updates! Unlike many other players that don't have internet connectivity and ability to update firmware to increase compatibility with new Bluray titles as well as receive new features and improvements, BDP-BX2 can do all of these things.
5 - It is backed by Costco's unmatched return policy - if you are unhappy with the unit or if it doesn't work - just take it back within a year for a full refund.
6 - It supports Bravia-Sync or HDMI-CEC. This is the protocol that enables your entertainment system to turn on the TV and audio system  automatically as soon as you insert a disk into your player
7 - It is a FAST loading player. So instead of waiting half a minuted after inserting disk to see any content (as in the case with many low and mid tier players) - you will be able to see content within about 6 seconds.
8 - It is quite slim, has simple design and is likely to match any entertainment system.
9 - Unlike PS3 and some other bluray players - this model uses very little electricity during operation. This also means that unlike PS3 - it is a lot quieter due to lack of massive cooling fans.
10 - BX2 will play your music files (MP3) and pictures (JPEG)
11 - BX2 supports all the latest high-definition audio formats such as Doloby TrueHD and DTS Master-Audio (as well as old and true Dolby Digital and regular DTS)
12 - the best is saved for last - if you don't want to go to local Costco to pick one up - you can get it on their website!

Pick one up and thank me later!